'Aham Premasmi' - film of Kanasugara Ravichandran starring Balaji and Arati Chabriya

Balaji and Arati Chabriya in Aham Premasmi

Trailblazer of Kannada showbiz industry V. Ravichandran's most expected project 'Aham Premaasmi' is at last getting ready to emerge as a masterpiece. "If lord Brahma write the foreordainment, I write the love ordainment" says this visionary who is very confident about what he does. This magnificent dream of a dreamer ('Kanasugaarana Kanasu'), which was supposed to hit the screen during January will be released during March this year. Unlike the conventional postproduction, Ravi is going for Digital Grading for Aham Premaasmi [Read the footnote for details on Digital Grading] and hence the delay he said. For the first time in Kannada film history, the whole film is going through this process.

After Prema Loka, there was nothing of his in that range of popularity and now his obvious aim is to create history once again. Ravi has put his heart, soul and everything into 'Aham Premaasmi' and carried it on his shoulder as a producer with direction, story, screenplay, dialogs, lyrics, music, and also as an actor! Invested massively on this project, Ravichandran is churning out very innovative marketing strategies to get good return on investment. One of them was the unique approach to sell audiocassettes and CD of Aham Premaasmi. Launched last week, these audio CD/Cassettes are sold only through TV Cable operators. So if you want to buy the audio CD/Cassette of Ravichandran

'Aham Premaasmi', just call your nearby cable operator and they will be at your doorstep! This translates into more business, more profitable compared to audio retail chain, he claims. And it immensely helps to overcome piracy. "Piracy eats off more than 50% of our profits" says Ravi. With his new marketing channel, Eshwari Audio Company has sold almost 60,000 CDs in less than a week's time! Whats more, they have ceased more than 1,00,000 pirated audiocassettes during a recent raid on a cassette shop!

"Music of this film is all time hit" said Ravichandran who is trying all possible tactics to introduce his brother Balaji in a grand manner. And of course, he is confident about the outcome. Actress Arthi Chabria pairs Balaji while Sharan, Ganesh, Chitra Shenoy etc are in the supporting roles and Seetharam is behind the camera. So be prepared for a visual treat by coming Shivarathri!

About Digital Grading: Digital grading allows cinematographers to enhance their artistry without compromising their aesthetic. It allows them to adjust lights, shadow and color to create a new look, feel and mood the director wants and achieve effects that would be impossible on sets.