'Aham Premasmi' - film produced and directed by Ravichandran

In any of Ravichandran's productions from Premaloka to Yekangi, common elements to be seen are his unique sets. More than luxurious, his creative structures are innovative in nature. Aimed at creating another milestone like Premaloka, this trendsetter of Kannada filmdom has erected a massive set for his latest production 'Aham Premasmi' that is acquainting his brother Balaji to Kannada. Its a different world the moment you step into Abbaih Naidu Studio where a huge book opens up. Stacked books on top are the added decorations. The way Ravichandran says, he represents 'love' (Prema) in this movie. Piled books there are his experiences, his feeling… Backdrops for this artistic creation are beautifully painted horses! They too have special

significance! Ismayeel and Shivakumar who architected this set at a cost of 15 lakhs worked for more than two months to bring it to this shape! In a nutshell, its Ravichandran's world all together to be all to end all! A fusion dance is being composed on this gigantic set.

Ravichandran is aiming high to introduce his brother. He is expecting 'Aham Premasmi' to be a milestone in Balaji's life and should be the jump board for his film career. As the title says, is based on 'love'. Crazy Star has done, directed and acted in innumerable love story films. When asked how 'Aham Premasmi' is different from his earlier projects, he says, "During Prema Loka era, I was outside the heart. Now I'm looking at the world from inside…" This film will be a yardstick for those who talk about quality he says confidently. Talking about the current uncertainty of Kannada showbiz industry, he says we certainly needed this but the way its executed is not right.